The Food Revolution Continues

Stephan — Sat, 07 Aug 2010 15:25:29 +0000

We heard of Jaimie Oliver in the past, the British Chef who came to America. He started to re-think kid’s diet amid a critical rise in diabetes among children. The matter is of utmost importance as this generation is likely to have a shorter lifespan than their own parents!

In the same fashion, Kate Adamick and Andrea Martin are criss-crossing the country and teaching school chefs how to cook food from scratch, instead of frying or reheating processed food. Currently, they are in Colorado giving away culinary training to the cooks who feed our country’s kids every single day. One insights sticks out to me: children would like to eat healthier, more nutritious food. It’s the adults who think kids won’t eat anything unless it comes fried or smothered in tomato sauce.

Jelaia is at the forefront of better nutrition. We make deserts full of natural fruit juice, that are sure to please children. Now we just have to convince mothers and fathers that there are healthier options available to them.

Better Food Starts at School and Home

Snow Beverages Soda Distributed at Duane Reade

Stephan — Mon, 28 Jun 2010 14:25:25 +0000

Very interesting article this morning in the New York Daily News. Snow Beverages, a contender in the soft drink category is being distributed all over the city after being carried by Duane Reade. Congratulations Snow, this is quite an achievement in this highly competitive beverage market. Snow’s CEO Stu Strumwasser notes that while the product was a hit with store managers, it wasn’t as big a success with customers at first. He notes that being a new name, and starting with a new flavor, mint, explained why consumers didn’t catch on initially. Once he came back with more popular flavors (pure cola, cranberry pomraz, lemon lime), stores and customers noticed.

Jelaia is in the development phase of talking to store buyers, and is working hard to make sure both the stores and the customers love the new product. While Jelaia is a new name, its market isn’t crowded, though it is dominated by Kraft Jell-o. And we are starting up with the most successful flavors, strawberry, raspberry, and cherry-pomegranate. Hopefully this, combined with great PR outreach, will allow Jelaia to be well received with consumers.

Stu Strumwasser, Snow Beverages